What is a rich snippet?
If you are like me, you have been noticing some new things happening on Google, Bing and other search engine result pages. Many of these changes are related to the use of rich snippets, which is html code markup that improves the display of search results and makes it easier for people to find the best web content.
Why do I want my listings to have rich snippets?
- To increase your organic traffic! Your traffic will increase for two key reasons: Differentiation from the Competition – When your listings have the added rich snippets features they will stand out more with the added photos or other features. This will increase the clicks your search listings receive and long-term will improve your SEO efforts by increasing rankings and overall traffic.
- Help Search Engines Better Understand and Value your Content - Improve content relevancy and weighting for search engines by providing more structured data. It will improve your local search marketing results. You will also get better quality visitors since the visitors will have more information about your page before they click on your link.
More details and screen shot examples here.
I was thinking that we could make use of that big time with all of the questions, answers, authors, and votes.
Is there any reason to not make use of rich snippets?